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// Case Study CS10 · Local business

A 24-hour wash,
told on the clock.

141 Mobile Truck Spa washes and details semis, trailers, box and dump trucks, buses and fleets where they park, across Northwest Indiana and Chicago, any hour of the day. It brings its own water and power. The new site sells what a wash bay can’t: the wash comes to you, whenever you need it.

Client

Lawrence Lee

Industry

Mobile Truck Washing

Timeline

3 days

// The clock, from the first load to the 2 am call, recorded on the live site
01 · Problem

Five stars on Google
and nowhere to send them.

The business had 22 five-star Google reviews and no website. The domain sat parked, Google had dropped the link from the profile, and the profile listed the wrong name, daytime hours and a single town, for a wash that works around the clock and drives up to two hours out.

His customers are owner-operators and fleet managers. They need to know fast that he comes to them, that he works any hour, and how to get a price. The brief: built for a call or a quote, not a glorified business card.

02 · Approach

A spa in black and gold,
open all night.

He asked for black and gold and a luxury feel, so we built it as a spa: paper and gold with bands of black, a treatment menu in place of a price list, and every photo his own. The signature is the clock. He works 24/7, so the page runs a full day as you scroll: a truck stop at dawn, a fleet yard at midday, a job site after the shift, a lot overnight and the emergency call at 2:30 in the morning.

Everything leads to two actions, a call or a quote. The builder starts in the hero and the treatments add to it, so by the time a visitor reaches the form, the job is already written up.

03 · Build

What we shipped.

F1 · The Quote Builder

The Quote Builder

The hero opens on a builder, not a price list: tractors, trailers, box and dump trucks, other, each count rolling like an odometer, then when — today, this week or recurring. Every job is quoted, so the site never shows a price.

F2 · Any Hour. Any Lot.

Any Hour. Any Lot.

A 24-hour dial runs from 6 am to 4 am as you scroll, and the whole screen goes with it: daylight, golden hour, blue hour, then night with the stars out. The sun on the dial turns into the moon, and his photos stop at each hour he works.

F3 · The Treatments

The Treatments

His seven services as a spa menu on black: exterior wash, cab interior, trailer washout, engine and undercarriage, wheels and rims, aluminum brightening, recurring fleet washes. Hover one and his photo of that job comes up; tap it and it joins the quote.

F4 · The Difference, One Trailer

The Difference, One Trailer

A real trailer side before and after his wash, from his own photos, lined up to match. Drag the gold wash line across it. The first time it comes into view, it washes in on its own.

F5 · Built for Fleets

Built for Fleets

The fleet buyer’s questions in one band: recurring schedules, invoice and net terms, card, Square, Zelle or Cash App, fully insured, same-day and emergency jobs — with Red Bull among the fleets he washes and a fleet owner’s review.

F6 · Two Hours Out

Two Hours Out

A ring map around his base in Northwest Indiana. Tap a town and a gold route draws out to it. Tap Chicago and the answer is under the map: yes, we come to Chicago. Further by arrangement.

F7 · The Quote Form

The Quote Form

Counts and treatments picked anywhere on the page arrive in the form already filled in. Add where the trucks are and up to five photos; they are shrunk on the phone before sending, which also strips their location data, and the request lands in his inbox.

F8 · The Wash Line

The Wash Line

A new mark for the business: a serif 141 with a gold wash line through the crossbar of the 4 that opens into spray at the end, in the header, the footer and the share card.

04 · Craft

How it’s made.

Every photo on the site is his own. Nothing here is a template or stock.

The sky
One sticky sky behind the clock, blended by the hour: a golden-hour glow on the horizon, a violet zenith, blue hour, then black with seeded, twinkling stars. The header turns with it.
Photos
All his own, from his trucks, his Google profile and his Facebook page, cropped to each slot. No photo appears twice on the page.
Phone
A dock pinned to the bottom of the screen, Call 24/7 and Get a quote, and a map that keeps crowded town names hidden until you tap.
Google
His Business Profile renamed, recategorized and set to open 24 hours, with his service area, services and website link restored; Search Console verified with the sitemap in; Analytics counting calls and quotes.
Underneath
A locked-down security policy, bot checks and a honeypot on the form, structured data, a sitemap and an AI-crawler file.
// Selected screens

Dawn, midnight, and the call.

141 Mobile Truck Spa — The quote builder, in the hero
// The quote builder, in the hero
141 Mobile Truck Spa — 6:00 am — before the first load
// 6:00 am — before the first load
141 Mobile Truck Spa — 11:00 pm — while it’s parked
// 11:00 pm — while it’s parked
141 Mobile Truck Spa — 2:45 am — call anyway
// 2:45 am — call anyway
141 Mobile Truck Spa — The treatments
// The treatments
141 Mobile Truck Spa — The difference, one trailer
// The difference, one trailer
141 Mobile Truck Spa — Two hours out — tap a town
// Two hours out — tap a town
141 Mobile Truck Spa — Get a quote
// Get a quote
05 · Outcome

On the map,
and on call.

141mobiletruckspa.com launched on November 2, 2026, three days from kickoff. His Google profile now carries the right name, open 24 hours, his full service area and a link back to the site, and every call and quote from the site is counted.

It stays on our watch: daily uptime and speed checks, and his Google numbers in a report we can send him any time.

// Ready

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